The original marketing model was to get as numerous eyeballs on your product or service’s message that you can and hope that the percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no longer effective as numerous consumers are becoming blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A current survey unearthed that only 14% of men and women trust ads while 76% of men and women trust consumer recommendations. Accordingly, more marketers began seeking alternative ways for connecting with potential consumers.
Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Web 2.0 strategies, such as social media marketing marketing. Social media marketing is when companies utilize Web 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The main benefit of web 2.0 platforms versus traditional method of advertising, and even traditional website marketing, is so it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate using their customers.
The days of broadcasting your product or services message out to the masses and dreaming about an answer are gone. People don’t want to get from nameless, faceless companies. Not just are consumers paying attention to the ‘man behind the curtain’, but they also wish to know what others are saying about your product or service. A current study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform enables small businesses to benefit from consumer recommendations advertising like social media marketing marketing.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The key advantageous asset of social media marketing marketing is that you will have the opportunity for connecting with networks of potential customers that you would otherwise struggle to come across utilizing other traditional marketing techniques and even SEO.
Word of Mouth Marketing- Person to person marketing has long been probably the most influential method to generate sales. With social media marketing marketing, you are able to create raving fans who will voluntarily promote your product and services to their networks of friends. Of course, if your product or service is poor, you might suffer the reverse great things about this.
Brand Awareness – Branding your business using social media marketing marketing is much simpler, faster, and more affordable to achieve than the original advertising medium as well as website marketing.
Customer Retention – Web 2.0 platforms are an ideal places to communicate with your customers about new services, special promotions زياده متابعين تويتر, or merely to educate them on your business. Through consistent, FREE communication, you are able to keep your company in front of your customer’s eyeballs that will consequently result in repeat business and referrals. Remember, the key to this type of communication is usually to be content rich; don’t use these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a cultural media marketing plan will generate almost immediate results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers disappear once the ads go off air, these web 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social media marketing presence is maintained.
Why Aren’t More Businesses Utilizing Social Media Marketing?
Quite frankly, most businesses don’t know how to create or implement this type of strategy. What options to small company owners have when seeking to generate & implement a cultural media marketing plan:
Hire an employee- while leveraging the time, experience, and services of others is just a smart way to accomplish business, often this strategy fails. Why? Ultimately, it is up to the tiny business owner to generate the plan and manage the employee. However, most business owners don’t understand web 2.0 enough to create a plan and haven’t an idea how to handle the employee. Plus, paying a worker increases your labor costs, your payroll taxes, your benefit, etc…
Outsource- outsourcing is just a better alternative to hiring a worker as you won’t have to hire, train, manage, and pay a worker to execute these functions. However, there is a cost for these benefits. Outsourcing these services can be extremely expensive. I’ve known social media marketing companies to charge over $1,000 to create a Facebook Fan Page. This task takes, at most of the, 20 minutes to create up. Again, the issue revolves around education. If you don’t know the way social media marketing marketing works, then you shouldn’t hire or outsource the tasks unless you’re ready to overpay.
Do it yourself- Truth be told learning the fundamentals of social media marketing, creating a plan, and implementing the plan is just a task that each business owner is effective at performing. Finding the right training programs that will highlight step-by-step how to generate and manage web 2.0 platforms is paramount as is utilizing software which will permit you to manage all of your accounts from one easy location. With a little bit of an investment in education, you can produce your very own web 2.0 marketing plan. With a little bit of research, you will find an all-in-one do-it-yourself social media marketing dashboard which will permit you to perform your web 2.0 marketing within just 10 minutes a day.