It has created a lot of opportunities for the newspapers to provide breaking news more timely. In this way, they can compete with broadcast journalism. Online newspapers are also cost-effective compared to the printed-newspapers. Online newspapers follow the same legal regulations as for printed newspapers. Online publications are known to reap larger rewards than printed publications. It can draw larger traffics compared to printed publications.
Many news reporters are taught to shoot videos and to write news stories that can be published in online publications also. In many journalism institutions, students are being taught about online publications and online newspapers along with printed newspapers. Some newspapers have already integrated the internet into every aspect of their operations. The classified advertisements are now also being published in both printed newspapers as well as online newspapers. In today’s scenario, it would be difficult to find a newspaper company without a website. With the declining profit margins from the printed newspapers, they have explored every corner to get higher profit margins from the websites. Most online newspapers do not charge any subscription fee. Some of the newspapers have come with a new version of newspapers that is called E-paper. These E-papers are regarded as the digital replicas of the printed news-papers.
Some newspaper companies provide only the online version of the newspaper. They don’t have any connection with the printed newspapers. These newspapers are recognized by many media groups which makes them different from blog sites. Some of the leading news-papers company which has been operational in printed media for over 100 years have been stopped their printed newspapers and are running on only online news-papers. Some newspapers companies have only online newspapers but also provide limited publishing or hard copies. These newspapers are called hybrid newspapers. Recent development in electronic newspapers may force some of the newspapers companies to supplement electronic papers too.
Though the statistics show that online readership has not greatly impacted print readership and ad revenues, it also shows the trend of a growing online readership. With this in perspective, there should be greater anticipation for journalism and SEO to co-exist. Journalism should adapt to the changing times where news is available 24/7, and readers are looking more on the internet for their quick news fix naija news
Google ranks news in the same manner as it ranks articles and other content. It sends out crawlers or spiders known as “Googlebot” to your website to find the news URLs. It would be helpful to create a News sitemap especially when the news area is updated frequently. After this, Google scans the content and goes over the keywords to sort and categorize it into topics such as entertainment, sports, lifestyle, etc. It will also be classified according to regions like Canada, USA, and then filed.
After these steps, Google decides how much editorial interest the story has outside its primary source. National or international news stories such as the recent oil slick in the gulf will generate more interest with other newspapers, compared to an entertainment story involving American Idol Fantasia Barrino’s alleged attempted suicide. Google then clusters news stories on its home page and ranks them.
In ranking news of the same topic, Google gives the top ranking to the freshest and original news item. If other sites are linking to the original story in your site this will help push your news to the top of the cluster. Remember this when distributing a news item and send it to relevant recipients.
Just like any other media, Google maintains its standards. For images, the search engine only likes JPEG file extensions. The best location for an image is at the start of the story. Images enhance a story and can prompt clickthroughs of headlines.
Google News wants friendly URLs which are short, permanent and, unique. Google is familiar with the numerical IDs assigned to stories. But, for really long URLs, you can use bit.ly to shorten the links. Avoid linking your pages within the site, and adding comments and feedback as this does not sit well with Google News. This means keeping your texts plain with no
Don’t forget to submit your news site to Google News. Landing a news article in the SERP, or getting the number 1 spot, is good for temporarily building traffic. Keep track of what’s hot at the moment, and optimize it for Google and SERP. This means using a keyword/ keywords that will run hot for some time, like these “BP Oil Spill Live Update.” Journalists have to do this anyway as part of their jobs. All that’s needed is an additional effort to optimize the article. *