Digital Marketing / Internet Marketing / Online Marketing are one of the very most used terms of a today. However, it’s sadly just a bunch of jargon for all of the individuals who hear it and utilize it to convey their mind. What exactly is digital marketing and what element of it’s essential for today’s business person? We’re here to break it down for you in the simplest words possible.

Online Marketing is simply marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as raise your reach to new potential target market swiftly.

That is it. That is what Online marketing is. There are some further questions that want attention to fix your confusion; such as:

Is digital marketing just like social networking marketing?

The clear answer is yes. Digital / Internet marketing is really a wider concept when compared with social networking marketing in the sense that, all social networking platforms differences between stored procedures and functions are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing apart from social networking marketing.

What are the concepts and platforms of digital marketing?

The search engines that we use to locate our queries and requirements have been in themselves a humongous platform for online marketing. This concept is known as “Search Engine Marketing” or SEM.

Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.

Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or SEO. Search Engine Optimization is really a way of developing your website’s content in a way which allows the search engine’s algorithm to crawl and test your website efficiently. It is ways to get higher rankings in the search results on the search engine; helping us to have a better hand at SEM.

SEO is really a primary necessity of any and every website owner as it can help you stand out among the ocean of websites we see today.

Social Media Marketing is really a concept that comprises of campaigns designed to promote your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a superb tool when it comes to products that have a B2C segment.

There’s an interesting concept called Re-marketing in Internet marketing which enables us to touch base to the potential consumer base multiple times. It may be regarded as following your consumer on various platforms, websites and showing your personalized ad copy in their mind so as to keep reminding them about their stop by at your website

This also enables us to work with another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.

However, for a good digital / Internet marketing experience, a strategy needs to be developed using all the above mentioned platforms.

How is digital marketing different from traditional marketing?

Digital Marketing is affordable with regards to better reach and results.

Internet Marketing allows you to target specific audience in relation to demographics, interest and devices.

Internet Marketing gives us factual data that can be statistically analysed. As an example, if your hoarding is marketing your product, you have no idea how many individuals saw the hoarding, read the information and actually became customers because of that hoarding. However, in Digital marketing, say we run a strategy marketing the exact same product, we can analyse the data made by different marketing platforms that could show us how many individuals saw the item, just how many actually became consumers and which consumers came via which of the used platforms. This we can find glitches in our campaign and work with it to make it a lot more action driven.

But then should traditional marketing be stopped completely?

Of course not! Traditional marketing, in reality, paired with digital marketing may give results superior than simply traditional or digital marketing.

However, something that people mistake about digital marketing is that it can be done for free. It is true to a level; however, to have the very best results, digital marketing needs an independent budget. Money must be reserve to have the ability to exploit all of the opportunities that digital marketing provides to your organization and its glorious future.

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