SMS marketing can prove very lucrative. Yet, because of it to be fruitful, you’ll need to respect four basic principles that govern the SMS industry.
1. Market Segmentation
Mobile products are near 7.2 billion and they’re multiplying five times faster than we are. Most of them – or even all- are SMS enabled. Bearing this little piece of information in mind, every marketer needs to understand that unless the audience targeted is segmented text marketing, any SMS campaign is condemned to failure. It is of paramount importance to tell apart your campaign’s texts from spam SMS. All you’ve got to complete is integrate your SMS marketing campaign with the needs of your clients and carry out different strategies for each group.
2. Customer advocacy
The thought of emphasizing what is best for the client isn’t a new comer to the marketers. So far as SMS campaigns are worried, the client needs to understand that he or she consented to receiving SMS online and wasn’t just picked at random. Because of this, opting-in should be very clear and direct to the client. Usually, it involves either employing a short or long code to opt-in or subscribing with a web form. Client consent allows you to trustworthy towards your customers and enhances their loyalty and responsiveness to your 2-way SMS campaigns.
3. Personalization & timing
Sending texts isn’t an advantage granted indefinitely. The consumer mustn’t feel intrusion or disturbance, while getting a text message. On the contrary, the message needs to be anticipated. The simplest way to make sure positive reception is to maintain a not-so-overwhelming frequency and make the client feel unique when getting a message. As an example: “Ben! Tomorrow can be your lucky day! Take advantage of the discount coupon for your favourite restaurant before it expires! “.In this manner, the message is conveyed, you client feels special and you cut the chance of your message being defined as spam.
4. Be pretty!
Like some other media-related campaign, your online to SMS message needs to be appealing and simple to remember. The usage of slang or abbreviations will undermine the value of your brand and long or complicated messages may avert the client even from reading through the whole SMS. URLs aren’t good-looking either, so in such cases where they are necessary, it is strongly recommended to use a URL shortened. Remember! A note that’s easily retained to the memory, increases the responsiveness and positive reception of the following message.